Disconnected Planning
Media planning, experimentation, optimization, and measurement often live in separate tools and teams, creating silos that slow every decision.
AI-native marketing science
Stop guessing which marketing spend is actually working
Adrsta gives marketing teams one platform to plan budgets, optimize bids with first-party data, and prove what's driving real sales — without waiting on analysts or trusting platform numbers.
Helping marketing teams move from attribution guesses to incrementality confidence.
app.adrsta.ai
Optimizing marketing performance for Publishers and Marketers
Trusted by teams focused on planning smarter, optimizing performance, and measuring true incremental impact.
Why modern marketing teams struggle
Traditional marketing measurement is fragmented, slow, and difficult to trust.
Teams today rely on disconnected tools, delayed reporting, attribution assumptions, and manual workflows that make it difficult to understand true business impact.
Unclear Incrementality
Most teams still struggle to confidently measure whether marketing spend actually drives incremental business outcomes — or just takes credit for them.
Slow Decision Making
Manual analysis and fragmented workflows slow down optimization, budget allocation, and strategic experimentation when speed matters most.
Adrsta unifies planning, optimization, experimentation, and measurement into one AI-powered marketing science platform.
The Adrsta Platform
One platform. Three AI agents.
Plan smarter, buy better, and measure true incremental impact — all in one connected workflow.
Plan: MMM Agent
Forecast outcomes and allocate budgets with AI-powered mix modeling.
Adrsta’s MMM Agent continuously updates media mix models to surface channel-level ROI, simulate budget scenarios, and guide spend allocation — without waiting for quarterly reports.
- Scenario planning
- Channel-level ROI
- Budget allocation guidance
“Identified exactly which channels were earning their spend and which weren't — then proved a 7% YoY lift after shifting budget.”
+7% paid media lift yoy — With Clarity × AdVenture Media
MMM Agent
Scenario AnalysisForecast Lift
+12.8%
Expected ROI
2.7×
Budget Allocation
CurrentRec.
Search36% → 30%
Social28% → 22%
CTV20% → 38% ↑
Display16% → 10%
Adrsta’s MMM Agent continuously updates media mix models to surface channel-level ROI, simulate budget scenarios, and guide spend allocation — without waiting for quarterly reports.
- Scenario planning
- Channel-level ROI
- Budget allocation guidance
MMM Agent
Scenario AnalysisForecast Lift
+12.8%
Expected ROI
2.7×
Budget Allocation
CurrentRec.
Search36% → 30%
Social28% → 22%
CTV20% → 38% ↑
Display16% → 10%
“Identified exactly which channels were earning their spend and which weren't — then proved a 7% YoY lift after shifting budget.”
+7% paid media lift yoy — With Clarity × AdVenture Media
Case Studies
Real marketing outcomes powered by AI-driven experimentation.
Adrsta helps brands improve incrementality, optimize investment decisions, and measure business impact with greater confidence.
Synthetic ControlCPG
PepsiCo × GIPHY
Proved that GIPHY's ad buy drove real incremental sales for PepsiCo — not just platform-reported conversions.
4.1%
Sales lift
average across test markets, confidence >60%
66%
Of placements drove lift
within 1–3 days of Takeover
Bid OptimizerFinancial Services
Finance HQ × Disruptive Digital
Shifted from chasing short-term leads to bidding for customers who actually stick around — at the same cost.
+20%
High-quality leads
at the same cost
+50%
Higher lifetime value
from optimised bid strategy
MMMLuxury eCommerce
With Clarity × AdVenture Media
Identified exactly which channels were earning their spend and which weren't — then proved a 7% YoY lift after shifting budget.
+7%
Paid media lift YoY
2023 to 2024, proved by MMM
Minutes
To get model output
from raw data to full budget plan
Connect with the platforms powering modern marketing.
Adrsta works alongside advertising, analytics, and measurement platforms to centralize marketing intelligence workflows.
Pricing
Choose the plan best suited for you.
From first-party data activation to full-scale marketing science. Adrsta scales with your measurement ambitions.
Pro
Activate your first party data for your most critical advertising use cases.
- Access to one module (Planning, Buying, or Measurement) of your choice
- Dedicated onboarding
- Measurement Expert Support
- Data Engineering Support
- Custom integrations
- Marketing Science Capabilities Development
Growth
Go farther with access to two modules and Adrsta Marketing Science support.
- Access to two modules of your choice
- Dedicated onboarding
- Measurement Expert Support
- Data Engineering Support
- Custom integrations
- Marketing Science Capabilities Development
Most Popular
Enterprise
Access all of Adrsta's capabilities with every module, dedicated Marketing Science and Data Engineering support, and custom integrations.
- Access to all three modules
- Dedicated onboarding
- Measurement Expert Support
- Data Engineering Support
- Custom integrations
Custom
Need a custom solution in a highly regulated industry? Looking to add a new measurement or data science capability to your platform? Adrsta can help!
From custom integrations to Marketing Science capabilities development for your team, tell us a bit about your challenges and we can help you architect a fully custom solution at a fraction of the cost of in-house hiring.
Not sure which plan fits? Book a demo →
AI-Powered Marketing Science
Build smarter marketing decisions
with Adrsta AI.
Plan, optimize, experiment, and measure incrementality with one AI-powered marketing science platform.
No commitment required. Talk to our team to find the right plan.