Improving lead quality 22% with Adrsta AI’s Bid Optimizer

Disruptive Digital is a digital performance and marketing agency with a deep background in optimizing lead generation campaigns and conversion flows, particularly in industries like financial services and health tech.Disruptive Digital

Marketing Mix Model

Marketing Mix Modeling (MMM) is a data-driven, statistical analysis that quantifies marketing activities’ incremental sales impact and ROI. It is an established measurement solution for holistic, cross-channel sales measurement. In addition to historical insights on which marketing activities drove sales, advertisers

Demystifying “Synthetic Control” — A New Series!

Over the last couple of weeks, I've heard recurring questions from at least 4 customers and 3 investors about the fundamentals of Synthetic Control. This curiosity tells me it's time to address these head-on.

How Augmented Synthetic Controls Reveal True Marketing Impact

For marketers, measuring the real impact of a campaign isn't just about knowing if something worked; it's about quantifying precisely how much it worked and why to power even better performance over time. Traditional methods like randomized control trials (RCTs) or traditional.

Demystifying Synthetic Control

In the world of data science and measurement, you'll often hear about different types of 'Synthetics' - the three most common being Synthetic Data, Synthetic Personas, and Synthetic Control. Despite sharing the word "synthetic," these are fundamentally different techniques with distinct applications. Let's break down what each

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