Use your own customer data and AI-driven signals to optimize bids across ad platforms — improving lead quality, lowering CPA, and activating your proprietary data at scale.
Ad platforms optimize for their own conversion events, not yours. Adrsta's Bid Optimizer Agent injects your first-party signals — lead quality scores, LTV predictions, conversion propensity — directly into the bidding layer so every bid reflects your true business outcome.
Capabilities
Connect your CRM, data warehouse, or CDP and transform proprietary customer signals into real-time bid modifiers that drive business value.
Our models generate granular bid multiplier signals per audience segment, device, geo, and time — updated continuously as conversion patterns evolve.
Stop optimizing for volume. Use downstream quality signals to shift spend toward acquisition channels that produce your highest-value customers.
Push bid signals to Meta, Google, TikTok, and DV360 via their APIs — no manual intervention, no spreadsheet uploads, no agency lag.
How it works
Integrate your CRM, data warehouse, or offline conversion data. Adrsta ingests lead quality scores, LTV signals, and downstream outcomes.
Our model creates per-segment bid multipliers based on predicted conversion quality — refreshed continuously as your business data updates.
Bid signals are automatically pushed to your ad platforms via API. Campaigns self-optimize toward your true business KPIs, not platform proxies.
Live Platform
Lead Quality Score
+22%
↑ vs baseline
Cost per Lead
-18%
↓ reduction
LTV Ratio
2.3×
vs platform leads
Bid Adjustment by Segment
Results
22%
Improvement in lead quality
20%
Reduction in cost per conversion
50%
Higher lifetime value of acquired customers
35%
Overall ROI improvement
Book a demo and see how Adrsta can transform your measurement and planning workflows in weeks, not quarters.
No commitment required.