Continuously updated, AI-driven models that tell you which channels are driving incremental growth — so you can plan with confidence, not guesswork.
Most marketing mix models are built quarterly, delivered as a static PDF, and forgotten within weeks. Adrsta's MMM Agent runs continuously, trains on your live data, and surfaces actionable budget guidance you can act on today — not next quarter.
Capabilities
Your MMM recalibrates continuously against live spend and revenue data — not once per quarter. Stay current as market conditions shift.
Decompose contribution by channel, tactic, and audience. See exactly where your last dollar is working hardest across every platform.
Run unlimited budget simulations before you commit. Forecast the impact of any allocation shift across channels and time horizons.
Receive AI-generated budget allocation recommendations with confidence intervals — backed by causal modeling, not correlation.
How it works
Sync ad spend, revenue, and external signals (seasonality, competitor activity, macro events) through our native integrations in minutes.
Our Bayesian MMM engine trains on your historical data and continuously recalibrates as new data arrives — no manual re-runs needed.
Get budget allocation recommendations with confidence intervals. Test scenarios, compare outcomes, and present clear decisions to stakeholders.
Live Platform
Media Efficiency
+24%
↑ vs last quarter
Model Confidence
94%
High — Bayesian
Budget Optimized
$2.4M
Across 8 channels
Channel ROI Contribution
Results
30%
Average media efficiency improvement
2×
Faster planning cycles
94%
Model confidence score on average
12+
Channels modeled simultaneously
Client Results
Real results from teams who have used MMM Agent to make faster, more confident decisions.
How it worked — With Clarity × AdVenture Media
1.5 years of sales data ingested across Google Brand, Google Nonbrand, Google PMax, and Meta
Channel-level ROI modelled — including branded vs non-branded search and PMax shopping vs others
Budget shift recommendations produced in minutes
+7% paid media lift confirmed year over year
With Clarity × AdVenture Media
AdVenture Media Group used Adrsta's MMM to help luxury eCommerce brand With Clarity understand granular performance across key media channels using 1.5 years of sales data. The goal: identify where to shift budget across Google and Meta to drive more sales.
+7%
Paid media lift YoY
2023 to 2024, proved by MMM
Minutes
To get model output
from raw data to full budget plan
Key insights
Google PMax showed strongest performance during holiday peak periods
Shifting budget from non-branded to branded Google search improved efficiency
Book a demo and see how Adrsta can transform your measurement and planning workflows in weeks, not quarters.
No commitment required.